Network
The core approach to effectiveness at Sweeney Soirees begins with tailoring a team to meet the needs and objectives of the client. Our staff and network of colleagues have worked together to consistently generate great results. By taking advantage of handpicked and proven experience from our event producers, caterers, entertainers and vendors, our clients can depend on receiving proven, strategic counsel that will be implemented in exciting, creative ways.

Justine Sweeney
As a graduate of Management Disney Style from Walt Disney World Corporation with a "ducktorate degree", Justine Sweeney's core values are quality service, integrity, enthusiasm and imagination.  All of these values are combined with solid work experience that creates a connection between the audience and brands she serves.

Justine founded Sweeney Media Group in 2003 after ten years in marketing, advertising and public relations.  Sweeney Soirees followed in 2006. As the daughter of a Culinary Institute of America graduate, Justine grew up in industrial kitchens serving everything from fine dining, colleges and large events. Combined with her experience at Walt Disney World and the travel and hospitality industry, Sweeney Soirees was a natural opportunity to share her talent, creativity and passion for creating extraordinary experiences.

Justine has served in various leadership roles in the advertising/public relations agency structure at Dallas-based public relations firms.  On the media side, she served as Sales Promotion Manager of The Dallas Morning News where she oversaw hundreds of integrated media promotions for clients and led the effort to cross-sell Belo properties with clients such as Texas Lottery, Adventure Tours USA and American Airlines Vacations.

Justine graduated from Texas A&M University in College Station with a Business Administration degree in Marketing and specialization in Advertising.

As part of her commitment to the community, Justine is actively involved with several non-profit organizations including: